Online Video Discovery Is Still Problematic

By Megan O'Neill 

In a recent talk at the Beet.TV Executive Retreat, Joy Marcus, venture partner at DFJ Gotham Venture and formerly of Dailymotion, brings up some interesting points about video discovery.  Marcus says, “I think discovery in the video space is still problematic.”

Marcus explains the big problem with online video discovery—metadata.  She says, “the behemoths in search, really Google and Bing, to a certain degree, are text driven algorithms.”  If you don’t have the right title, description and tags then it can be very hard for viewers to discover your video content.

Marcus says that when she was at Dailymotion, “about 60 or 70 percent of our traffic came from search engines so we actually did well in search, but we worked very, very hard at descriptors for our videos.”  She says, “It as all about creating great, great, great metadata that the search engines could crawl, and as we got better at it the site got more popular.  That’s how we got to 110 million uniques.  I would say that [metadata] was absolutely crucial to the success.”

Marcus mentions that there are some budding startups working on new audio and video recognition technologies that are likely to change the face of video discover.  However, they are still very early stage so for now metadata is key!

Check out Beet.TV’s interview with Joy Marcus below and let us know what you think.  Do you agree with Marcus’ assessment of online video discovery?

Megan O’Neill is the resident web video enthusiast here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.