Online Video Ads Are Much Less Effective On Young Viewers
A new study from Burst Media and published by eMarketer reveals that online video advertising may be more effective for older audiences, while falling short among the 18 to 34 year old crowd.
As online video continues to skyrocket in popularity, more and more brands are turning to online video to advertise. But how effective are online video ads for your target demographic? A new study from Burst Media and published by eMarketer reveals that online video advertising may be more effective for older audiences, while falling short among the 18 to 34 year old crowd.
According to the Burst Media research, there is a very noticeable gap between the effectiveness of online video ads between age groups.
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