Online Forums Offer Hidden Opportunities for Marketers [Infographic]

"Some of the most authentic sharing of impressionable peer-to-peer content began, and arguably remains, in online forums."

online forums

The commercialization of social media is making it harder to find and engage in topics of interest. The problem is noted by Facebook users’ complaints about the network burying its Most Recent updates, and Twitter users’ complaints about influencers engaging in traditional one-to-many communication practices, an influx of ads, automated posts, etc.

Yet online forums — often considered digital relics — offer active contributors and moderators who are passionate about their interests in thousands of niche subject areas, and trolling discussion threads has been greatly reduced.

Forums have become a multi-billion dollar business.

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