Online Ads Continued to Slump In Q2
While the worst may be over, the bottom still might loom ahead for online advertising.
Data released Monday by the Interactive Advertising Bureau and PricewaterhosueCoopers show that spending on Internet advertising fell 5 percent in the second quarter “as the recession extended the first slump in online marketing since 2002,” the Associated Press reports.
The $5.4 billion spent on Internet ads during the three months ending in June compared with $5.7 billion at the same time last year, according to data released Monday by the Interactive Advertising Bureau and PricewaterhouseCoopers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in