Content-Ad Outfit OneSpot Adds Support for Facebook Exchange, News Feed

By David Cohen 

OneSpotGraphic650Content-advertising company OneSpot announced an expansion of its platform to include support for Facebook Exchange retargeting and access to the social network’s highly coveted News Feed.

OneSpot said its clients can use the new capabilities to transform their content into ad creative and place those ads in News Feed and across the company’s existing channels.

The company added that the support for FBX and News Feed, combined with its previously announced Content Sequencing Engine, makes it the only content marketing platform to offer retargeting across Facebook and display channels. It described its new features as follows:

  • Access to billions of monthly impressions on Facebook in concert with FBX, in addition to OneSpot’s already available access to 94 percent of the U.S. Internet audience.
  • Automatic creation and preview of “spots” (ad creatives) in the Facebook News Feed format using the OneSpot studio.
  • A proprietary Content Sequencing Engine that interoperates between display, Facebook and FBX — designed to optimize engagement with content.
  • Optional blacklisting of specific networks and user/impression characteristics to tailor traffic to brands’ individual needs.

OneSpot CEO Steve Sachs said in a release announcing the new features:

Distributing and targeting content is challenging for any brand to do at scale on one online channel, let alone the growing number of channels consumers use on a daily basis. Marketers need to make their content strategies compatible with the natural multichannel behavior of consumers who are increasingly turning to social, mobile and other environments for discovery and sharing. As we continue in our mission to place great content anywhere an ad can be served, we’re excited to bring our customers dramatically expanded access to the right consumers at the right time — wherever they spend time and engage online.

Brands today are spending billions of dollars on content marketing, yet the process is fragmented and difficult. We’ve made online content distribution and measurement significantly easier for marketers by creating one integrated solution to create, distribute and measure content marketing efforts.