A new survey suggests that just about one third of the US population does not have a Twitter or Facebook account – are you surprised?
Digital marketer Jamie Grove created a survey to find out how consumers are using Facebook and Twitter. With the help of Google, he got 1309 responses across the US.
The question he asked participants was simple: “When a website asks you to sign up with Facebook or Twitter, do you do it?”
And the answer that got the majority of the votes? “I’m not on Facebook/Twitter”. A full 34.5 percent of respondents said they have no social profile on either of the top two social networks.
Others answered no to the question, giving “because I’m scared of scams” or “I don’t understand how it works” as their reasoning. Here are the full results:
The majority of respondents who said they had no Facebook or Twitter account were older, but they’re definitely not alone. 41.7 percent of those over 65 said they had no account, but so did over 37 percent of those between 45 and 64, 32 percent aged 35 to 44, 27 percent of those between 25 and 34 and almost 35 percent of those under 24.
The survey itself offers the option to drill down into the responses by age, gender, geography and other factors, so take a look at it here.
The results of this survey track closely to the Pew study of American’s social media use conducted last year. This survey found that 66 percent of online adults actually do use social networks like Facebook and Twitter.