Once Facebook Runs Out of People, It Will Need New Products

Facebook seems to be running out of new users, with growth rates falling. This year’s 13.4 percent growth rate will fall to 8.2 percent next year and 6.1 percent in 2013. We look at one chart which shows why Facebook could be in deep trouble very soon.

Add this to the list of reasons Facebook needs to develop new revenue streams… it’s running out of new users. According to estimates from eMarketer, the social network will have 132.5 million users in the United States in 2011, reaching 152.1 million by 2013. This year’s 13.4 percent growth rate will fall to 8.2 percent next year and 6.1 percent in 2013. The days of high growth rates are clearly over, at least in mature markets.

In the United States, older Baby Boomers and senior citizens, eMarketer says, will drive the user gains.

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