Once Banned, Alcohol Brands are now Buying Ads on Twitter

Before last month, you never would have seen a Promoted Tweet advertising an alcohol brand on Twitter. But now that its demographics have shifted to an older age bracket, ad space has been opened up to alcohol – and Jack Daniels, the famous Tennessee Whiskey, is the first to buy a Twitter ad.

As Clickz reports, alcohol brands had previously been banned from buying ads on Twitter because too many of its users were below the legal drinking age in the United States.

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