Visual quiz game 4 Pics 1 Word from developer Lotum increased its market share among U.S. iPhone users from February to March, while Temple Run 2 from Imangi Studios lost market share, according Onavo, an app tracking company that can monitor a user’s third-party apps usage. The data came from Onavo’s monthly report on the biggest winners (gains) and losers (dips) in the mobile app market (this report specifically focused on mobile games). The company defines its winners and losers based on the percentage of U.S. iPhone users who open an app at least once in 30-day period.
Visual quiz games, where a user is presented with four pictures and then tasked with finding out the word that all four pictures have in common, had exploded in popularity in late January with the likes of RedSpell’s What’s the Word, Itch Mania’s 4 Pics 1 Word: What’s the Word and Lotum’s 4 Pics 1 Word (also known as What’s the Word? 4 Pics 1 Word), which increased its market share by nearly 2 percent month-over-month to just over 7 percent. This means that 7 percent of users Onavo tracks has the game on their mobile device and at least opened it once in the last 30 days.
Another mobile game that was classified as a winner included Electronic Arts’ Real Racing 3 (review), which launched at the end of February, nabbing just shy of a 3 percent market share in just a month. Other notable winners included Zynga’s What’s the Phrase (review) grabbing nearly a 2 percent share of the market since its March release, developer Social Quantum’s Megapolis (read our review of the Facebook version here) almost doubled its market share to around 1.5 percent, and Rovio’s Angry Birds Rio, which was recently updated with the addition of a new episode and power ups, increased its market share to just over 1 percent.
The most notable loser was endless runner game Temple Run 2, which went from a 14 percent market share in February to just over 10 percent in March. Temple Run 2 ran to a record-setting start when the game reached the 20 million downloads mark in four days and 50 million downloads in two weeks. Other losers included Zynga’s Words With Friends, Fun Run, Ruzzle and Angry Birds Star Wars.
Onavo collects usage data from its two free consumer apps, Onavo Extend and Onavo Count, which both monitor a user’s app data usage. Note that Onavo anonymously collects a user’s usage data of third-party apps who have downloaded and use Extend or Count on their device.