Omniture: Companies Still Not Measuring Mobile Traffic
Brand Republic reports that more than 70% of businesses are not measuring mobile traffic to their sites, and half of companies don’t track unique users from mobile devices, according to a new Omniture study.
“Customer intelligence is vital in driving revenue but companies appear to be turning their backs on opportunities to better market to mobile audiences,” said Neil Weston, senior vice-president at Omniture, in the article. “This intelligence from mobile traffic can be used to optimize website content for mobile phone users and fine tune mobile marketing efforts.
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