OMGPOP Raises $10.1M To Expand Gaming Roster

Casual game developer OMGPOP has raised close to $10M in its second round of funding led by Rho Ventures, Japan's Softbank, Spark Capital and others.

Casual game developer OMGPOP has raised close to $10M in its second round of funding led by Rho Ventures, Japan’s Softbank, Spark Capital and others. More after the jump.

The company started as a flash web game portal with social twists. As a social networking site, OMGPOP eventually diversified into game development – creating high quality games and becoming a true casual multiplayer gaming destination. OMGPOP primarily derives revenues from ads and virtual currency sales but has been focusing strongly on partnerships as well, securing IMVU and myYearbook as places to seed their games.

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