The Olympic Flame Lights Up Twitter

The 2016 Summer Olympic Games in Rio de Janiero are fast approaching, and the Olympic flame is tweeting about it.

Twitter U.K. head of sport Alex Trickett announced in a blog post that two Twitter accounts–@OlympicFlame and Portuguese-language @ChamaOlimpica—will enable fans to follow the Olympic torch on its journey from Greece to Brazil for the start of the games.

Trickett shared some of the accounts’ initial tweets and wrote in the blog post:

As the @Rio2016 Olympic flame was being lit at Olympia, Greece, Thursday, a brand new @OlympicFlame Twitter account sprang to life, which will take fans on an exclusive journey from Greece to Rio de Janeiro.

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