Old Navy Launches Exclusive Pre-Sale Using #Twitter 'Buy' Button

Old Navy Launches Exclusive Pre-Sale Using #Twitter ‘Buy’ Button

Last month we took a close look at how AMC Theatres were using Twitter’s new ‘buy’ button to market a new promotion on the network. Now, Old Navy is getting in on the action with an exclusive just for their followers.

“Our limited-edition @thenovogratz family blanket is available for exclusive pre-sale on Twitter. Offer ends today!” tweeted @OldNavy earlier today.

Here’s how it looks:

Old Navy Launches Exclusive Pre-Sale Using #Twitter ‘Buy’ Button

Click on the ‘buy’ button and you’re presented with this pop-up.

Old Navy Launches Exclusive Pre-Sale Using #Twitter ‘Buy’ Button

From here, click the ‘buy now’ button and you’re promoted to enter your payment details, which are then saved on your Twitter account for future transactions.

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