Old Navy Thanks 5 Million Facebook Fans With A Personalized Touch

Clothing retailer Old Navy thought of a creative way to reward its Facebook fans, who recently hit the 5 million mark. To do so, ad agency CP+B made the fans part of the celebration, having many of them hold up a giant coupon barcode in an aerial photograph.

Clothing retailer Old Navy thought of a creative way to reward its Facebook fans, who recently hit the 5 million mark. To do so, ad agency CP+B made the fans part of the celebration, having many of them hold up a giant coupon barcode in an aerial photograph.

To pull this off, CP+B brought together hundreds of people — many of whom are Facebook fans of Old Navy — holding colorful props to create a 120-foot-by-60-foot coupon.

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