Offerpop Adds One-Click Facebook Open Graph Actions To Photo Contest App

Social marketing platform Offerpop released its enhanced Photo Contest application out of beta Monday, saying that Offerpop clients that beta-tested the app recorded 91 million impressions on Facebook’s News Feed in two months.

Social marketing platform Offerpop released its enhanced Photo Contest application out of beta Monday, saying that Offerpop clients that beta-tested the app recorded 91 million impressions on Facebook’s News Feed in two months.

Offerpop added that it ran 871 campaigns over that two-month period, with nine Facebook users visiting campaigns for each entrant that published their participation on their Timelines, and two Facebook users visiting for each voter that published their participation.

The Photo Contest app allows users to create Open Graph actions simply by clicking boxes, instantly generating News Feed stories when Facebook users submit entries or vote, and the app also works with Twitter, Instagram, and Pinterest.

Offerpop Co-Founder and Chief Marketing Officer Mark Cooper said:

User-generated content campaigns are one of the most effective ways to acquire and engage fans.

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