Offerpop Offers Facebook Page Administrators Useful Social Data, Analytics

Social marketing software provider Offerpop rolled out its new Integrated Social Marketing platform, providing Facebook page administrators with comprehensive social data and analytics.

Social marketing software provider Offerpop rolled out its new Integrated Social Marketing platform, providing Facebook page administrators with comprehensive social data and analytics.

Offerpop said its ISM will allow page administrators to:

  • Categorize their brands’ Facebook posts and determine what types are the most popular.
  • Automatically build social profiles for all users of the social network who engage with their brand on Facebook.
  • Leverage that social data across all marketing channels, including social, email, advertising, customer-relationship management, Web, and direct mail.
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