Facebook PMD Offerpop Integrated with Hootsuite

Facebook Preferred Marketing Developer and digital marketing software provider Offerpop is now integrated with social relationship platform Hootsuite, and access to Offerpop is available via the Hootsuite App Directory, the two companies announced Tuesday.

HootSuiteOfferpop650Facebook Preferred Marketing Developer and digital marketing software provider Offerpop is now integrated with social relationship platform Hootsuite, and access to Offerpop is available via the Hootsuite App Directory, the two companies announced Tuesday.

Offerpop said marketers accessing its offerings via Hootsuite will be able to:

  • Develop interactive, brand-relevant social campaigns and promotions.
  • Schedule targeted messages and posts, including campaign promotions, across multiple social networks.
  • Moderate Offerpop content submissions in real-time.
  • Continuously track performance metrics, including reach, shares and submissions.

Offerpop CEO Wendell Lansford said in a release announcing the integration:

The modern marketer is busier than ever, running multiple campaigns across a variety of digital properties to connect with today’s social and mobile consumers.

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