Facebook Phases Out oCPM Bidding

By David Cohen Comment

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Optimized cost per thousand impressions (oCPM) is no longer available as an option for advertisers on Facebook.

Reader Adomas Baltagalvis alerted SocialTimes about the change, saying that advertisers can still create combinations, such as optimizing for conversions and bidding for impressions, and adding that they now have three choices to make: what to optimize for, how much to bid and when they get charged.

The changes are reflected in Help Center pages here and here.

Advertisers: What are your thoughts on the phasing out of oCPM?

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