The political world is revving up for the dirtiest election of all time and YouTube is proving to be one of the hottest battlegrounds, with close to 600,000 videos mentioning Obama or Romney already populating the video site. How many people are watching these videos? According to YouTube Trends, videos mentioning Obama or Romney top 2 billion views.
Ramya Raghavan of YouTube Trends writes, “The U.S. election is heating up, and we’re not just talking about the humidity in Tampa. Since April 2011, when Romney officially entered the race, close to 600,000 videos mentioning Obama or Romney have been uploaded to YouTube, and these videos account for close to 2 billion views.”
The most popular video in the mix is baracksdubs’ ‘Barack Obama Singing Call Me Maybe by Carly Rae Jepsen,’ which has racked up a whopping 24 million views since it hit YouTube on June 4.
Last week we shared some of the most popular “constituent-made” Obama and Romney videos to hit YouTube so far. They include Gotye and One Direction parodies and more, and are racking up views by the million.
And it’s not only unofficial Obama and Romney videos that are racking up views. Raghavan reports, “Since the primaries began, there have been more than 100 million views of official presidential candidate videos on YouTube.”
While neither of the candidates have racked up the impressive 24 million views that barackdubs has, they’ve done fairly well view-wise. The action-packed ‘America’s Comeback Team,’ released after Paul Ryan was announced as Romney’s VP, has racked up over 1.1 million views since August 12. A video about Romey and Ryan uploaded to the Obama YouTube channel the day before, on August 11, has racked up 1.2 million views.
The election is getting so much action on the video site that last week YouTube launched its own 2012 Elections Hub, where viewers can get caught up on the latest election news from eight different news organizations including ABC News, Al Jazeera English, BuzzFeed, Larry King, The New York Times, Phil DeFranco, Univision and the Wall Street Journal.
Are you turning to YouTube for your election coverage? What do you think of the influx of political videos on YouTube? We’d love to hear your thoughts in the comments below.
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.