Obama Wants His MTV, Voter Questions Via Facebook; Romney Appeals To Specific Voters

By Jennifer Moire 

In the waning days of the 2012 presidential campaign, the content President Barack Obama and Republican nominee Mitt Romney post to Facebook reflects their closing arguments to voters and the demographic each candidate is trying to reach.


The president wants his MTV — and voter questions — via Facebook. The music channel announced that Obama will sit down live with MTV News’ Sway Calloway in the White House Friday at 5 p.m. ET in a likely bid to keep young voters — who helped elect him to his first term — energized this year.  Viewers can submit their questions via MTV’s Facebook page.

Obama is also sharing highly creative content that distills his message into bullet points. Not surprisingly, these posts are visual, which we’ve come to learn boosts engagement and greater shares on the social network.  Here are a few examples of recent posts from the Democratic nominee for president.

The Obama campaign’s Facebook page cover image reflects the pamphlet the president’s campaign issued Tuesday that summarizes what his second term would look like, along with a graphic that users can easily share.

Then there’s the obligatory knock on his competition.


The Republican presidential nominee is promoting his campaign’s get out the vote app, “Commit to Mitt,” in his cover image.

Fundraising, even in these final days of the 2012 election, remains a priority. The campaign posted an appeal in the aftermath of Monday’s final presidential debate, as well as earlier Wednesday. That post incorporates the slogan from “Friday Night Lights,” which has come to define Romney’s recent stump speeches.

The former governor is also not letting an opportunity go by where he, too, can knock his opponent. Take these posts that link to favorable news coverage or diss the president.

Like Obama, Romney is also appealing to specific voter groups. This highly visual post is targeted at Jewish voters.

While both candidates are crisscrossing the nation in a final blitz for voters, we’re not seeing too many photo ops of them on the ground. But maybe there just isn’t much time for them to interact with voters as they try to reach as many people as possible — and try not to slip up.

Readers: Are you tracking the final days of the presidential race on Facebook?