Obama Campaign Taps Facebook’s Open Graph; Users Can Share That They’re Watching Speech

By David Cohen 

Facebook’s open graph became a part of President Barack Obama’s campaign platform Thursday, as the incumbent’s campaign launched the Obama 2012 Facebook application (o users of the social network can share the fact that they are watching Thursday night’s acceptance speech.

The social network offered more details in the caption of a photo on the U.S. Politics on Facebook page:

Ahead of tonight’s Democratic National Convention speech by President Barack Obama, his campaign is utilizing Facebook’s open graph to let people share that they’re watching the big event live with friends and family.

Simply visit http://www.barackobama.com/convention, authenticate the Obama 2012 Facebook app, and the video watching is shared with Facebook friends after 10 seconds. The person using the app maintains full control of actions shared on Facebook.

This initiative builds upon the recent launch of the Obama campaign’s Commit to Vote effort on Facebook, the app for which can now be found in our app center. Worth noting: The Republican National Committee’s Social Victory Center can also be found in the app center.

Readers: Will you be watching the president’s speech Thursday night, and, if so, will you use the Obama 2012 app to share that information?