O2 UK Adds Blogging, Auto Message Backup to Bluebook

Mobile operator O2 UK has spruced up its new Bluebook mobile content backup service with some help from NewBay’s LifeCache technology.

According to 3G.co.uk, by licensing LifeCache, O2 can add network-initiated automatic message backup, blogging features, personalization tools and integration with the O2 portal address book. The integration with the user’s address book means that all backed-up correspondence uses the same naming convention that is associated with a particular phone number.

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