Their thoughts were divergent, especially with regard to Twitter’s impact on TV viewership.
A notable quote from each of the three interviewees:
“Twitter has really become a de facto second screen.” – Chris Balfe, CEO, “TheBlaze”
“Twitter, Facebook, Instagram, Get Glue – they’re all creating tune-in, it just takes a little bit longer… for something to catch on on ‘hashtag television.'” – Evan Shapiro, President, “Pivot”
“We don’t think about second screen at all.” – Clyde Phillips, Showrunner, “Nurse Jackie”
Here’s the full video (it’s quick!) if you’re interested:
If you’re interested in social TV, check out Lost Remote’s “The Future of Social TV: What Networks are Planning for the Spring and Summer TV Season.”
(Devices image via Shutterstock.)