Nuvi Launches Audiences Tool for Facebook Topic Data

Facebook topic data continues to be a hot topic, as real-time social media listening and reporting solution Nuvi announced the release of its Audiences tool Tuesday.

Facebook topic data continues to be a hot topic, as real-time social media listening and reporting solution Nuvi announced the release of its Audiences tool Tuesday.

According to Nuvi, Audiences gives its clients access to Facebook’s full stream of anonymous and aggregated topic data–which launched in March and provides insight into what users are saying about events, brands, subjects and activities—in 55 countries and 121 languages.

Nuvi announced in May that it reached an agreement with data-intelligence provider DataSift for Facebook topic data.

Nuvi CEO Keith Nellesen said in a release introducing Audiences:

We moved quickly to develop Audiences because of its importance to the social media industry.

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