Number of US Facebook Users Over 35 Nearly Doubles in Last 60 Days

Don’t look now, but the number of Americans over 35, 45, and 55 on Facebook is growing fast. In the last 60 days alone, the number of people over 35 has nearly doubled. Developers and marketers may want to think about how to serve this group of new users.

Here are the latest stats on Facebook’s US audience gender and age demographics, according to the company:

Facebook US Audience Growth, Last 180 Days

Looking at Facebook US audience growth over the last 180 days, it’s clear that Facebook is seeing massive increases in adoption amongst users 35-65.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in