NPR seeks to help media organizations geotarget Facebook content at scale

NPR plans to develop an application called GeoGraph, which will expand upon its efforts to improve Facebook engagement and media consumption by geotargeting posts. The public radio organization says Facebook has committed to support the endeavor.

NPR found success with an initial experiment that led to record traffic and an increase in Likes, comments and shares, but to scale the test, the organization will need to use Facebook’s API. NPR detailed its plans in an application to the Knight News Challenge, a media innovation contest.

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