If you’re a Facebook gamer, you’ll probably start to see more notifications at the top of your page. That’s because the site announced Friday that it launched a new application programming interface (API) that allows game developers to push notifications to players when friends challenge them to a game or beat their high score.
Facebook software engineer Bo Zhang announced this change in the site’s developers blog.
However, noted that with great power comes great responsibility. Developers should be wary of sending too many notifications and risk annoying gamers, who can remove themselves from from this service by clicking on the X in the top right corner of the notification:
You can send notifications to your users without requesting additional permissions. However, people are in control of the notifications they receive. The first few times people see notifications from your app they may accept or decline them. They may also choose to opt-out at any time.
These changes also allow developers to monitor the success of the notifications, and see which ones motivated game players to go back to the app. Zhang claims that gamers who received high-quality notifications were five to ten times more likely to click on them. Naturally, people who received low-quality notifications were more likely to block the app or turn off the notifications from that game.
Readers: Have you started to see more notifications from your games?
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