Barnes & Noble is giving Amazon’s Kindle Fire a run for its money with their new Nook Color Tablet. Barnes & Noble introduced their new Nook Tablet yesterday, announcing that it not only features a 1GHz dual-core processor, 16GB of internal storage with the option to add 32GB of extra storage, 1GB of RAM, and a 7-inch 1024 x 600 display, but will also come with Netflix pre-installed, along with other media apps including Hulu, Pandora, MOG and Rhapsody.
According to Ryan Kim of GigaOM, “Barnes & Noble showed off it’s corralling content partners, who will offer music, videos and more alongside the Nook’s existing e-book library. Netflix will be integrated for HD movies and TV shows, while Hulu will provide streaming video content, and Pandora, MOG and Rhapsody and other services will supply the music. It’s also partnered with Marvel Comics to offer a new Nook Comics application.”
William Lynch, the CEO of Barnes & Noble, said, “We’ve chosen to be much more open and partner with the world’s most popular services like Netflix and Pandora and we’ll make these applications work better than anywhere else and let the consumer choose.”
It’s clear that all of these options and new features may give the Nook an edge up over Amazon’s Kindle Fire—the better display, extra store and RAM and popular apps. But I’d like to focus on the fact that this announcement is coming just in the nick of time for Netflix, who has suffered some major losses in recent months due to price hikes and strange decisions, among other things. With Netflix coming pre-installed on every new Nook, maybe the streaming company can win back some of its lost subscribers, as well as glean some new ones.
On a personal note—I feel like devices built for reading books like the Nook and the Kindle should be as simple as possible. With Netflix available in the same place as your virtual copy of The Great Gatsby it makes it a whole lot easier to skip out on the reading and check out a movie or your favorite series. I’m sticking with my now ancient books-only version of the Kindle and I’ll get my music, movie and TV fix on my laptop, but that’s just my opinion. Let us know what you think in the comments below!
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.