No Sleep Till Brooklyn: Inside MTV's Social Media Campaign for the VMAs
MTV's annual Video Music Awards are coming to the brand new Barclays Center in Brooklyn for the first time on Aug. 25, marking the Moonman's greatest expedition since the moon landing. To commemorate the occasion, MTV revealed the news slowly over Instagram, Facebook, and Twitter in a clever social media campaign following the astronaut-themed trophy as it made its way from Los Angeles to New York City's outer borough. Tom Fishman, director of Social Media for MTV, helped us retrace his steps.
MTV’s annual Video Music Awards are coming to the brand new Barclays Center in Brooklyn for the first time on Aug. 25, marking the Moonman’s greatest expedition since the moon landing. To commemorate the occasion, MTV revealed the news slowly over Instagram, Facebook, and Twitter in a clever social media campaign following the astronaut-themed trophy as it made its way from Los Angeles to New York City’s outer borough.
Tom Fishman, director of Social Media for MTV, helped us retrace his steps.
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