The principle behind iDon’tQ is to allow its users to have a more comfortable experience at bars and clubs through a streamlined, smartphone-based ordering service. Rather than waiting in a crowd around the bar, iDon’tQ users are able to make use of the app to order drinks, bar snacks and food and have it delivered directly to their table by the venue’s waiting staff.
Using the app first requires that the user register or sign in, which may be done using Facebook if so desired. iOS 6 users may log in using Facebook without leaving the app. Once this is done, the app checks the user’s GPS location and searches for the nearest venues, with the nearest one — assumed to be the user’s most likely current location — highlighted at the top of the list. If the list is not showing the results the user is looking for, they may instead search by location on a map or search by name.
Once a location has been selected, the user may read information about the venue, view its website, call its phone number or browse the menu. Items from the menu may be added to a shopping basket, and on checkout the user is able to add additional information to their order such as their table number and special instructions if necessary. Payment may then be handled through the app, too, and saved card information can be protected using a PIN — which the app specifically recommends is not set to the same as the actual card’s PIN for added security.
At present, the selection of venues supported by the app is somewhat limited, with only a few scattered locations around the U.K. presently making use of the service, most (though not all) of which are around the more affluent south coast and London. Early user reviews have been positive, however, so as the word gets out, it’s entirely possible that the app will become more widely-supported; at present, though, it is all but useless anywhere other than the U.K. due to the lack of supported locations.
Geographical issues aside, however, iDon’tQ is a solid idea that makes good use of mobile technology to streamline what is still one of the most inefficient processes in brick-and-mortar establishments. The app is well-designed and easy to use — assuming there is good mobile or Wi-Fi signal in the venue, of course — and will hopefully help make life considerably more convenient and efficient for both business operators and customers alike as it expands its operations further afield. For now, a solid framework is there and the app is worth looking at to see how such a simple but effective idea is implemented, but it remains to be seen what the take-up rate will be in venues across the world, not just in its native U.K.
You can follow iDon’tQ’s progress through the App Store and Google Play charts with AppData, our tracking service for mobile and social apps and developers.