Facebook Stops Testing ‘On This Day’ Feature

On this day, Facebook confirmed to sister blog Inside Facebook that its test of its On This Day feature, which started in July 2013, is now over.

OnThisDay650On this day, Facebook confirmed to sister blog Inside Facebook that its test of its On This Day feature, which started in July 2013, is now over.

On This Day showed users content from, as its name implies, the same day in past years, including life events, birthdays and popular posts from friends.

Facebook did not offer Inside Facebook any details as to whether it planned to test the feature again or roll it out.

Readers: Did any of you have access to On This Day? What did you think?

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in