Over the weekend, the music video for No Doubt’s latest single, ‘Looking Hot’, hit YouTube. However, it didn’t stay up for long. Thanks to a Cowboys and Indians theme, many viewers pegged the video as racially insensitive and the band responded by taking the video down from their VEVO channel on YouTube.
The video, which was uploaded to YouTube on Friday, featured the band dressed in Native American motif, including headdresses, tepees and smoke signals. In one scene, singer Gwen Stefani’s wrists are shackled while a bandmate, in cowboy attire, swings a pistol around.
According to Fox News, commenters posted statements on the video such as, “Racist? No doubt.” The band quickly decided that the controversy was not worth it, and the video was removed from the site.
“As a multi-racial band our foundation is built upon both diversity and consideration for other cultures. Our intention with our new video was never to offend, hurt or trivialize Native American people, their culture or their history. Although we consulted with Native American friends and Native American studies experts at the University of California, we realize now that we have offended people. This is of great concern to us and we are removing the video immediately. The music that inspired us when we started the band, and the community of friends, family, and fans that surrounds us was built upon respect, unity and inclusiveness. We sincerely apologize to the Native American community and anyone else offended by this video. Being hurtful to anyone is simply not who we are.”
Although the video has been removed from YouTube, you can still watch it (for now) on an unofficial Vimeo channel. Check it out below and let us know what you think. Do you find the video offensive? Do you think the controversy was warranted? We’d love to hear your thoughts in the comments below.
Megan O’Neill is the resident web video expert here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.