Feeling Good Is Big Business: The Secret To Facebook's Success?
Be honest: Not many of us would have predicted the wild success that is Facebook. Yet, the household-recognizable word is now a bona-fide phenomenon that penetrates every area of human interest, from business to dating.
Be honest: Not many of us would have predicted the wild success that is Facebook. Yet, the household-recognizable word is now a bona-fide phenomenon that penetrates every area of human interest, from business to dating.
That’s because people underestimate the power of emotional gratification, argues Nir Eyal, a consultant who has sold two tech companies since 2003, in Psychology Today, writing:
Products that can alleviate powerful negative feelings — like fear, sadness, rejection, anxiousness, inferiority, and uncertainty — even temporarily can be a major draw for consumers.
Feeling good is big business, and there is no end to people seeking easy ways to boost their moods, posits Eyal.
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