Understanding Mobile User Behavior Is the Driver for Mobile Success

Does anyone really believe that banner or video ads are the optimal form of mobile advertising?

The rise of ad blocking is threatening a major source of digital and mobile revenue, but it’s also creating an opportunity to make marketing better on mobile devices.

Does anyone really believe that banner or video ads–which were first repurposed from TV to the web and are now being repurposed from the web to mobile–are the optimal form of mobile advertising?

The truth is that ad blocking has been around since the 1990s, yet only in the last few years have people started to really use ad blockers.

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