Nike Relaunches Nike+ GPS App As Nike+ Running, Deepens Facebook Integration

By David Cohen 

Just did it: Nike relaunched the Nike+ GPS application it debuted at South By Southwest in March as Nike+ Running and further integrated the app for the iPhone and Android with Facebook.

Users who post their runs to Facebook with Nike+ Running will see information including total distance logged, cities they have run in, and maps of their longest runs, and they can tag their friends and share their routes.

Other new features incorporated into Nike+ Running include:

  • NikeFuel: Runners can earn NikeFuel points for their runs and compare their activity level with the rest of the Nike+ community.
  • Enhanced Social Sharing: Runs, goals, achievements, and maps can be shared with a single click.
  • Goals: Goals are now located front-and-center on users’ dashboards, helping to keep runners motivated.
  • Next Moves: A personalized content engine that provides training tips, helps with goal setting, and suggest activities based on users’ running data.
  • Nike+ Places: The Nike+ Maps feature was revamped to include enhanced social sharing and ways to find runs in cities, joining previously existing features such as heat maps, top route leaderboards, and the ability to draw and create maps.
  • Levels: Milestones were added within levels, along with an elite level, Volt, for runners who have logged at least 15,000 kilometers.

Nike Vice President, Global Category Running Jayme Martin said:

The Nike+ Running experience is one of the most personalized and motivational ways we serve the runner. We’re introducing a new chapter that will take the running experience to a new level in terms of connectivity, community, social sharing, and data-driven insights.

Readers: Have you ever used Nike+ GPS or any other running or fitness app tied to Facebook?