Nike+ Problems Show That Social Media Success Can Be Tricky
The site has been a huge success; however, there have been some application problems. First of all, Nike+ members received an e-mail apologising for several problems over recent months. Some users have reported not being able to log in, sync devices, share runs or edit their profiles.
Nike created a customer-focused online social media platform called Nike+ with a huge success, but the sportswear manufacture paid a price for such a success.
Nike+ is a unique sensor in its running shoes that measures the pace and distance of a user. The results can be uploaded to the Nike+ community site, where people can keep track of runs and compete with other members of the Nike+ social media platform.
The site has been a huge success; however, there have been some application problems caused by too many users. First
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