Nielsen Expands Twitter TV Ratings To Australia

Nielsen Expands Twitter TV Ratings To Australia

Australia will be the third country to receive Neilsen’s Twitter TV Ratings treatment, a metric that measures consumer behavior in tweets.

Nielsen Twitter TV Ratings was born back in December 2012 in an effort to create a new metric for understanding what consumers watch and buy based entirely on tweet data. Initially, the program was launched in the US, and has since “delivered a syndication-standard metric around the reach of the TV conversation on Twitter.”

The program will officially launch in the second half of this year, with Nielsen saying that it will offer advertisers and other interested parties the ability to measure and act on TV-related conversations happening on Twitter.

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