Social Media Bigger And More Influential Than Ever, Reveals Q3 Nielsen Report [INFOGRAPHIC]
The use of social media continues to grow at a rapid pace, with platforms such as Twitter, Facebook, Tumblr and LinkedIn hungrily consuming the attention of the masses and connecting them with almost everything they buy, watch and read – online and off.
State of the Media: Social Media Report Q3, a new report from Nielsen, analyzes the enormous influence that social media now has on consumer behavior. While the report predominately looks at activity in the USA, the findings are also consistent across international markets, and there’s no evidence that the rise of social media is going to be slowing down anytime soon.
Key takeaways:
- The typical social networker is an 18-34 female of Asian or Pacific descent, lives in New England, has a Bachelor’s degree and earns less than $50,000 per year
- Social networks reach 80% of internet users in the U.S.
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