Nielsen Adds Facebook TV Conversation Data to Renamed Social Content Ratings

Facebook media partnerships director Nick Grudin and media research manager Brian Robinson said in a Facebook Media blog post that Social Content Ratings will measure conversation about original video programming on television and via over-the-top streaming providers, both during linear airtimes and on a 24-hour, seven-day basis.

Grudin and Robinson added that Instagram will be added to Social Content Ratings “in the future,” and they wrote of the social network’s partnership with Nielsen:

As more and more of our TV partners explore new and creative ways to engage with fans during and after the broadcast, it’s critical that they are able to measure and analyze their efforts.