Nielsen Promotes "Online Guru"

MediaPost reports Nielsen Co. upped Manish Bhatia from president of global services and U.S. sales for Nielsen Online to president of advanced digital services at Nielsen Co.. It’s a new position making him responsible for finding ways of exploiting the data being generated by television digital set-top devices, and figuring out how to integrate it with data from Nielsen’s traditional TV and online measurement services.

Bhatia replaces Jed Meyer, who had been senior vice president of Nielsen DigitalPlus.

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