Nielsen, NM Incite Buy SocialGuide to Enhance Social TV Ratings
Nielsen and NM Incite have acquired social TV analytics startup SocialGuide for an undisclosed amount of money, the companies announced today. The deal will bring the standard Nielsen ratings that much closer to being able to quantify what television viewers are saying on the second screen.
Nielsen and NM Incite have acquired social TV analytics startup SocialGuide for an undisclosed amount of money, the companies announced today. The deal will bring the standard Nielsen ratings that much closer to being able to quantify what television viewers are saying on the second screen.
“The skyrocketing adoption and use of social media among consumers is transforming TV-watching into a more immediate and shared experience. As TV networks see this phenomenon unfold, they require understanding of the impact of social TV on their programming, ratings and advertising effectiveness,” said Steve Hasker, president of global media products and advertiser solutions at Nielsen in a statement.
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