Nielsen Media-Sync Platform Backs ABC's My Generation Sync iPad App
Nielsen is best-known for its TV ratings, but the information and measurement company showed its versatility by teaming up with Disney/ABC Television Group on ABC’s My Generation Sync iPad App, which adds synchronized interactive content and social-media functionality to the experience of watching My Generation on ABC. The primetime drama series debuts Sept. 23.
ABC’s My Generation Sync iPad App is built on Nielsen’s Media-Sync Platform, which allows mobile apps to automatically detect and synchronize with TV programming using audio watermarks, letting users unlock synchronized content and features, as well as interact via social networks.
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