Nielsen Partners With Facebook On Net Measurement Tool

One of the frustrations that marketers often have when allocating their advertising budgets is that the ratings for different media tend to be in siloes. They might know the audience of your television commercial, online banner and magazine ad separately but not the combined audience. Cross-media measurement has been talked about for years but the actual solutions have been somewhat patchy.

Now Nielsen is bringing out a tool that will measure the reach and effectiveness of a campaign that runs both online and on TV.