Nielsen Launches Cross-Platform Ratings To Account For Growing Mobile, Web Views

Today Nielsen has launched a new cross-platform ratings product to help networks and advertisers better understand the true reach of content across screens.  Previously, it was hard for programmers to gauge how their content was performing across mobile devices and the web.  Starting today, Nielsen Cross-Platform Campaign Ratings will deliver the true reach of video advertising across these multiple screens.

Nielsen reports that the new Cross-Platform Campaign Ratings product “has been through extensive trials with a number of the industry’s biggest players across the advertising ecosystem.