Facebook Adds Nielsen, comScore, Integral Ad Science to Verification Program

Nielsen, comScore and Integral Ad Science are now part of Facebook’s third-party verification partner program.

Nielsen, comScore and Integral Ad Science are now part of Facebook’s third-party verification partner program.

The three companies will begin verifying ad viewability and attention metrics for photo and video ads on the social network “in the coming months,” joining Moat, which formed a video ads measurement partnership with Facebook last September.

The social network said in a Facebook for Business post:

Providing actionable and verified data to marketers is one of the most important ways we empower them to grow their businesses.

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