Nielsen and Twitter Announce a Social TV Rating with a New Metric
Network TV will now tweet its way to the top thanks to a new ratings system that measures the reach of online and mobile conversations about television shows on Twitter. Nielsen, which set the industry standard for measuring what television audiences watch and buy, has signed an exclusive multi-year agreement with Twitter that combines data from the micro-blogging site to complement Nielsen's existing television ratings in the U.S.
Network TV will now tweet its way to the top thanks to a new ratings system that measures the reach of online and mobile conversations about television shows on Twitter.
Nielsen, which set the industry standard for measuring what television audiences watch and buy, has signed an exclusive multi-year agreement with Twitter that combines data from the micro-blogging site to complement Nielsen’s existing television ratings in the U.S.
Nielsen will incorporate this data into NM Incite’s SocialGuide audience engagement analytics platform, which currently serves as the hub of the company’s social media analytics efforts.
A representative from NM Incite said that although the details of the Nielsen Twitter TV Rating had not been fleshed out yet, “the core of the rating will be the reach metric,” which does what “currently no one can do with Twitter data” by measuring how many social TV comments were actually seen by people on Twitter rather than just estimating their reach based...
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