Nick Denton Scheming Something New.But What?

In a Q&A with AdAge, Gawker Media’s Nick Denton says the end of aggregated content sites may be nigh while “original reporting will be rewarded.” We agree, although one stop shopping still works for our blog network and the communities we serve – both through our local sites and through our media verticals. Successful blog networks can do both. But we digress.

Denton: “A few years ago, we still believed that costs were so low and online advertising so magical that the most arcane of subject matters could attract a viable audience.

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