NFL To Expand Its Twitter Presence With Amplify

The NFL is expanding its position within Twitter’s Amplify program, looking to increase exclusive content and compliment its live, televised football games.

AdWeek has the scoop on the Twitter increase from NFL digital executives. The organization wants to continue working with Amplify to serve up even more video and other content to its highly engaged fan base.

While no numbers were given, insiders did speculate that the NFL could expand its live clips from Thursday games to include Sunday games, and to display clips in near-real-time.

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