NextPrinciples Names Three New Customers: SugarCRM, Marathon Sports, IT World Canada
Following last week’s announcement of an expanded partnership with customer-relationship-management system SugarCRM, social analytics and engagement solutions provider NextPrinciples Tuesday named SugarCRM as one of three new customers for its Insight-to-Action platform, joined by Marathon Sports and IT World Canada.
Following last week’s announcement of an expanded partnership with customer-relationship-management system SugarCRM, social analytics and engagement solutions provider NextPrinciples Tuesday named SugarCRM as one of three new customers for its Insight-to-Action platform, joined by Marathon Sports and IT World Canada.
Insight-to-Action allows NextPrinciples clients to integrate social interactions and analytics into existing CRM systems, like that of SugarCRM, using that combination for customer care, event and campaign management, and sales lead generation.
SugarCRM said it will use Insight-to-Action for ongoing community management across its various social properties, and CRM Evangelist Martin Schneider added:
We are using Insight-to-Action to monitor and measure the reach, engagement, and impact of campaigns and events.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in