NewsWhip: Huffington Post Killing It On Facebook

By Jennifer Moire 

The mark of a successful news story in the Facebook era is what happens after a reader is finished with it. Enter NewsWhip, which compiled a list of the top “social monster” websites, which are are killing it as measured by Facebook interactions. BuzzFeed — which scored a spot on the list despite being a relative newbie to the scene — has all the details, including a handy infographic showing that The Huffington Post, the U.K.’s The Daily Mail, and Yahoo are leading the pack.

Upstart NewsWhip tracks more than 5,000 English-language newspapers and pulls the likes, shares, and comments for their stories from Facebook’s open graph application-programming interface. The chart is a compilation of publishers with the greatest number of stories that have more than 100 Facebook interactions in September, as measured Oct. 1.

The results switch up a bit when examining total Facebook interactions, which BuzzFeed captures in a second chart. While HuffPost is still in the lead, The New York Times creeps up to the third spot. The biggest takeaway for many will be how the list is dominated by old or traditional media outlets, despite HuffPost’s strong numbers.

Here’s BuzzFeed’s take on the data:

There are basically two ways you could be surprised by this chart, simply by looking at the top 10: If you have a more net-centric view of the world, it’s perhaps jarring to see that seven out of the top 10 are essentially old media properties, like The New York Times, The Daily Mail, and the BBC (although maybe it shouldn’t be). On the other hand, it’s possibly just as surprising that The Huffington Post and BuzzFeed — sites founded in 2005 and 2006, respectively — have so quickly infiltrated the same ranks as super-established properties. (And that, well, HuffPost carries such a commanding lead over everybody else, with nearly one-third more super-social stories than the runner up, the U.K.’s Daily Mail.)

Admittedly, it’s limiting just focusing on Facebook interactions, since Twitter and other social channels play a major role in making news stories go viral. But it is interesting to look at Facebook’s role and which websites (old and new) are benefiting from the social network.

Readers: Do any of these results surprise you?